According to IDC the worldwide mobile phone market grew 65.4% year over year in the second quarter of 2011 (2Q11). And good news for Apple… they now hold a 19% share of the market which represents a year-over-year growth of 141.7%.
“The smartphone market crowned a new leader in 2Q11, and its name is Apple,” said Ramon Llamas, senior research analyst with IDC.
A YouGov survey in the UK gives a poor reflection on smartphone users interaction with ads that appear on their phones. However YouGov are positive regarding the effectiveness of embedded ads in apps:
“Embedding ads into applications is the most effective way to get messages to smartphone users – with 33% of respondents recognising placements every time they use an app, and 19% recalling ads on apps they use daily. Apple and HTC users are most likely to have been reached via in-app advertising.”
The survey indicates that: