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FREQUENTLY
ASKED QUESTIONS - INTERNET
1. What are the cost benefits of a website?
2.
What marketing information can be obtained from a website?
1.
What are the cost benefits of a website?
A web site can reduce costs in a number of ways:
- Reduces expensive print requirements such as brochures and
mailshots.
- Staff time consumed by customer queries can be reduced by encouraging
customers to access the website.
- Reduce expensive phone costs by chaneling customer communication
using email.
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2.
What marketing information can be obtained from a website?
Ongoing site monitoring can provide valuable information about
existing and prospective customers. Site statistic reports hold
a mine of information on visitors to your site:
- Identify the most popular sections of the site.
- You can determine which pages receive the most visits.
- Identify key words used to locate your site on search engines.
- Determine which site your visitors link from.
- Total number of visitors to the site.
- The length of time a visitor spends on the site.
- Browser and operating system used.
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